The Brand Director Of Ba Cây Tre Livestreams with Shopee - Essence Of Vietnam Expedition

The livestream event "Shopee - Essence of Vietnam Expedition" on June 15 not only boosted sales for businesses but also shared many intriguing brand stories featuring female leaders managing three Vietnamese enterprises from Tiền Giang and Bến Tre provinces.

Marking three months of travel across diverse cultural regions and showcasing prominent local specialties along the S-shaped land strip, the latest edition of "Shopee - Essence of Vietnam Expedition" on June 15 made stops in Bến Tre and Tiền Giang, well-known localities in the Mekong Delta region.

A notable highlight of this livestream session was its exclusive focus on female entrepreneurs, particularly the trio of directors from Coboté, Alluvia, and Tufoco Ba Cây Tre brands. They brought forth outstanding local specialties originating from Bến Tre and Tiền Giang, unveiling inspirational business stories that emphasize "Vietnamese essence" as the guiding principle and core value propelling local enterprises towards greater success.

Of particular interest, Tufoco Ba Cây Tre saw significant sales during their debut on Shopee Live, with products such as coconut water, coconut milk, rice noodles, noodle soup, and fresh vermicelli being top sellers.

Representatives from Tufoco Ba Cây Tre also praised the extensive coverage of Shopee's ongoing programs, including the Essence of Vietnam Expedition. Guest participants in the June 15 livestream unanimously agreed that "the program aligns perfectly with current consumer trends."

Under the framework of "Shopee - Essence of Vietnam Expedition," participating businesses received enhanced visibility within the app and appeared frequently on the platform's social media channels. Information about their products and brands received robust promotion through mainstream media channels before, during, and after the program, culminating in a synergistic effect that not only benefits individual enterprises but also amplifies the reach of Vietnamese brands and products overall.

Nguồn: vietnamnet.vn