P&G Announces Plans to Enhance Brand Presence in Olympic and Paralympic Games Paris 2024

More than 30 P&G brands are launching campaigns inspired by the Olympic and Paralympic Games, including Pampers, Ariel, Fairy, Venus, Gillette, Always, Head & Shoulders, Oral-B, and ZzzQuil.

P&G brands are providing superior performance products and services to over 22,000 Olympic and Paralympic athletes and their staff at the Olympic Village, including:

• Pampers:

Providing active young champions with Pampers NEW Baby-Dry diapers for snug fit and superior leak protection.

• Ariel:

The "Championing victory over stains and odors" campaign helps care for sports attire both on and off the field, suitable for both cold and quick machine wash cycles, the toughest wash conditions.

• Fairy:

The "Championing tough stain removal" campaign featuring the mascot Mr. Fairy showcases the product's superior performance in automatic dishwashing, even in short cycles.

• Gillette Venus:

Launching the "Power of Smoothness" campaign promoting Venus razors trusted by athletes for smooth skin, especially in their final prep step before competing.

• Gillette:

A longstanding sports brand fulfilling its commitment to "the best a man can get" with a special gold razor for Paris 2024 and a campaign introducing the high-performance Gillette Labs line.

• Always:

Official Product of the Paris 2024 Games for menstrual care. The "It's a new cycle" campaign addresses menstrual care concerns in the sports world through the power of superior protection products.

• Head & Shoulders:

"Gold medal against dandruff" campaign featuring "I Don't," showcasing its dandruff prevention benefits with an Olympic-themed twist.

• Oral-B:

The "Brush like a champion" campaign has reinforced the brand's role in providing Official Oral Care Products for Paris 2024 to encourage using Oral-B for cleaner and healthier teeth.

• ZzzQuil:

The "Sleep like a champion every day" campaign promotes better sleep for optimal performance.

"Every day, P&G brands provide consumers with high-performance, reliable products to meet family and personal care needs," said Marc Pritchard, P&G Chief Brand Officer. "This has inspired us to promote high-performance products serving athletes, families, and fans so they can focus on achieving their best results whether at the Olympic and Paralympic Games or in everyday life."

These P&G brand marketing campaigns and more will be supported by retail activities in over 150 stores and online retailers in more than 40 countries worldwide. In recent Olympics, P&G and retailers have worked together to develop the Olympic and Paralympic Games into a highly engaging platform to attract consumers, drive growth, and create value. The Games are especially relevant in the hosting area, and for Paris 2024, P&G brands are activating across retail stores throughout Europe following the "Everyday Champions" campaign, providing the best daily care products to meet the needs of athletes, families, and fans – just as Olympic and Paralympic athletes dedicate themselves to their sport.

Throughout the Games, P&G brands will provide more free services and products than ever before to athletes, enabling them to focus on achieving their best performance on the world's largest stage. P&G will meet the daily needs of over 22,000 athletes and their staff at the Olympic Village, offering accessible products and services including:

• Pampers Childcare Center:

For the first time in the Olympic and Paralympic Games, Pampers is creating a comfortable and convenient environment for athletes to care for their children and enjoy precious moments together at the Olympic Village during Paris 2024. The Childcare Center will provide a play and family bonding space, along with the highest quality Pampers diapers and wipes for all toddlers.

• Pantene, Head & Shoulders, Mielle, Gillette, and Braun Beauty & Hair Care Salon:

Providing free beauty and hair care treatments for all athletes to help them look and feel their best, ready to perform at their peak in every situation.

• Ariel Laundry Room:

Athletes will experience superior laundry efficiency bringing their apparel and uniforms to the laundry room to use Ariel's cold wash service as the Official Laundry Product of the Paris 2024 Games.

• Oral-B Dental Clinic:

Providing athletes with confident and healthy smiles, offering general and emergency dental services with Oral-B's high-performance toothbrushes, toothpaste, and oral care education program.

• Menstrual Care by Always and Tampax:

Providing menstrual care products in all restroom facilities at the Olympic Village.

• P&G's "Welcome Everyday Champions" Product Bag:

Each athlete will receive a reusable Paris-themed bag filled with P&G brand products such as Oral-B, Head & Shoulders, Aussie, Safeguard, and Febreze to support their hygiene and health needs throughout Paris 2024.

"It's fantastic to see P&G brands caring for what matters most to athletes and promoting meaningfully in the Olympic and Paralympic Games," shared six-time Olympic gold medalist Dame Laura Kenny. "For athlete-parents, connecting with children in an accessible space like the Pampers Childcare Center will be a great resource, providing invaluable support for Olympic and Paralympic athletes throughout the Paris 2024 Games."

P&G brands and P&G are also collaborating with over 100 world-leading athletes, supporting their efforts on and off the field through various means, including financial resources and even sponsoring priority charities through the Athletes for Good program. The list of all athletes collaborating with P&G represents 17 countries and 37 sports, including:

- Two-time Olympic Gold Medalist Clarisse Agbegnenou, Judo, France, collaborating with Pampers, Ariel, and Oral-B.

- Olympic Gold Medalist Niek Kimmann, BMX Racing, Netherlands, collaborating with Gillette.

- Three-time Paralympic Gold Medalist Marie-Amélie Le Fur, Para Athletics, France, collaborating with Always.

- Paralympic Gold Medalist Alexis Hanquinquant, Para Triathlon, France, collaborating with Braun, Gillette, Head & Shoulders, and Oral-B.

- Paralympic Gold Medalist Anastasia Pagonis, Para Swimming, USA, collaborating with Venus.

- Olympic Gold Medalist Lydia Jacoby, Swimming, USA, collaborating with Venus.

- Olympic Gold Medalist Wang Shun, Swimming, China, collaborating with Safeguard.

About P&G's Olympic & Paralympic Program:

P&G has been a Global Partner of the International Olympic Committee (IOC) since 2010. In July 2020, P&G announced the expansion of its global partnership with the Olympic and Paralympic Games through LA28, including global rights with the International Paralympic Committee (IPC) and Paralympic Games. Since becoming a Global Partner of the Games, the Company and brands including Always®, Tide®, Ariel®, Gillette®, and Head & Shoulders® have collaborated with over 500 athletes to demonstrate their commitment to the best daily effort possible, as P&G brands commit to delivering superior efficacy to those customers who trust their products in everyday life.

About Procter & Gamble:

P&G serves consumers around the world with one of the strongest portfolios of leading, quality, trusted brands including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. P&G's community operates in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other news about P&G, visit https://www.pg.com/news.

                                   Nguồn: Procter & Gamble